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coming out of the concept closet

  • Posted on
  • By Robin Hendrikse
coming out of the concept closet

conceptstore? isn’t that a hollow phrase?

well, yes. it almost seems every new opening, from a grocery shop in Hensbroek to the newest chain by Hennes group, call themselves a conceptstore.

as the founder of robins hood, I have long resisted the term. in fact, my response was ‘I am a shop.’ full stop.

ohwever, being active in retail for almost three years now, I must admit that a conceptstore is actually what I am. I have a diverse offer of items, which are linked by a single overall idea. I am in fact trying to inspire with a clear focus. that focus is dutch design and sustainable items.

so yes, I am coming out of that closet; I am a conceptstore indeed.

wow… what a relief!

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